All Courses

Kaspersky Academy

Idea Selling

  • Length

    2 days

  • Result


  • For whom

    Marketing department and all specialists
    who want to promote their ideas

Customized interactive workshop provides each manager with an action-oriented framework that increases both the quantity and quality of performance conversations. Workshop bases on Situational leadership personal assessment result and matches an individual’s performance readiness level for a specific task with the appropriate leadership style.

For sales managers, business developers or any professionals with customer-facing role, where demonstrating value to a prospect or customer is an important part of what you do.

Up to 15 participants.

For Whom

  • Marketing

    Marketing department and all specialists who want to promote their ideas not only within the company, but also outside of it.

What you will learn

  • Learn to formulate your ideas in an accessible way in terms of their advantages for the interlocutor and build clear and understandable argumentation
  • Learn how to influence and win over colleagues before selling an idea
  • You will be able to quickly and efficiently prepare a pitch and successfully conduct presentations to sell an idea

Our Experts

Svetlana Dryagina

Svetlana Dryagina

Sales programs Development manager

Education Programm

  • Preparing to sell an idea: tools, analysis of an internal client, choosing a strategy
  • Building effective communication
  • Revealing internal values and internal customer drivers

You can also get acquainted with a more detailed course program

Course results

  • Certificate

Training Request

The course is held in group format for companies and universities. If you would like us to run a course for your students or employees, please fill out the short form and we will contact you without fail