Kaspersky Academy
Idea Selling
Length
2 days
Result
Certificate
For whom
Marketing department and all specialists
who want to promote their ideas
Customized interactive workshop provides each manager with an action-oriented framework that increases both the quantity and quality of performance conversations. Workshop bases on Situational leadership personal assessment result and matches an individual’s performance readiness level for a specific task with the appropriate leadership style.
For sales managers, business developers or any professionals with customer-facing role, where demonstrating value to a prospect or customer is an important part of what you do.
Up to 15 participants.
For Whom
Marketing
Marketing department and all specialists who want to promote their ideas not only within the company, but also outside of it.
What you will learn
- Learn to formulate your ideas in an accessible way in terms of their advantages for the interlocutor and build clear and understandable argumentation
- Learn how to influence and win over colleagues before selling an idea
- You will be able to quickly and efficiently prepare a pitch and successfully conduct presentations to sell an idea
Our Experts
Svetlana Dryagina
Sales programs Development manager
Education Programm
- Preparing to sell an idea: tools, analysis of an internal client, choosing a strategy
- Building effective communication
- Revealing internal values and internal customer drivers
You can also get acquainted with a more detailed course program
Course results
Certificate