All Courses

Kaspersky Academy

Idea Selling

  • Length

    2 days

  • Result


  • For whom

    Marketing department and all specialists
    who want to promote their ideas

Customized interactive workshop provides each manager with an action-oriented framework that increases both the quantity and quality of performance conversations. Workshop bases on Situational leadership personal assessment result and matches an individual’s performance readiness level for a specific task with the appropriate leadership style.

For sales managers, business developers or any professionals with customer-facing role, where demonstrating value to a prospect or customer is an important part of what you do.

Up to 15 participants.

For Whom

  • Marketing

    Marketing department and all specialists who want to promote their ideas not only within the company, but also outside of it.

What you will learn

  • Learn to formulate your ideas in an accessible way in terms of their advantages for the interlocutor and build clear and understandable argumentation
  • Learn how to influence and win over colleagues before selling an idea
  • You will be able to quickly and efficiently prepare a pitch and successfully conduct presentations to sell an idea

Our Experts

Elena Voytsekhovskaya

Elena Voytsekhovskaya

Head of Learning, Kaspersky

Oleg Bondarenko

Oleg Bondarenko

Sales programs Development manager

Svetlana Dryagina

Svetlana Dryagina

Sales programs Development manager

Education Programm

  • Preparing to sell an idea: tools, analysis of an internal client, choosing a strategy
  • Building effective communication
  • Revealing internal values and internal customer drivers

You can also get acquainted with a more detailed course program

Course results

  • Certificate

Training Request

The course is held in group format for companies and universities. If you would like us to run a course for your students or employees, please fill out the short form and we will contact you without fail