Kaspersky Academy
Value Selling
Length
2 days
Result
Certificate
For whom
Sales managers, business developers
Customized interactive workshop provides each manager with an action-oriented framework that increases both the quantity and quality of performance conversations. Workshop bases on Situational leadership personal assessment result and matches an individual’s performance readiness level for a specific task with the appropriate leadership style.
For sales managers, business developers or any professionals with customer-facing role, where demonstrating value to a prospect or customer is an important part of what you do.
Up to 15 participants.
For Whom
Sales
Sales managers, business development managers, or any professionals working with customers where demonstrating value to a potential customer is an important part of the job.
What you will learn
- Value-based selling: What's the point?
- Opportunity assessment: Territory planning & account profiling
- Value discovery: Sales pitch, value drivers, next steps agreement
- Value proposition: Targeted & convincing approach, effective argumentations
- Value emphasize: “No” fear, closing deal hurdles, getting commitment
Our Experts
Elena Voytsekhovskaya
Head of Learning, Kaspersky
Oleg Bondarenko
Sales programs Development manager
Svetlana Dryagina
Sales programs Development manager
Education Programm
- Discover your consultative sales skills and learn how to craft successful decisions and agreements that achieve positive results for all parties;
- Maximize value and minimize risk in your negotiations;
- Win, not by defeating the other side, but by winning them over
You can also get acquainted with a more detailed course program
Course results
Certificate