All Courses

Kaspersky Academy

Value Selling

  • Length

    2 days

  • Result


  • For whom

    Sales managers, business developers

Customized interactive workshop provides each manager with an action-oriented framework that increases both the quantity and quality of performance conversations. Workshop bases on Situational leadership personal assessment result and matches an individual’s performance readiness level for a specific task with the appropriate leadership style.

For sales managers, business developers or any professionals with customer-facing role, where demonstrating value to a prospect or customer is an important part of what you do.

Up to 15 participants.

For Whom

  • Sales

    Sales managers, business development managers, or any professionals working with customers where demonstrating value to a potential customer is an important part of the job.

What you will learn

  • Value-based selling: What's the point?
  • Opportunity assessment: Territory planning & account profiling
  • Value discovery: Sales pitch, value drivers, next steps agreement
  • Value proposition: Targeted & convincing approach, effective argumentations
  • Value emphasize: “No” fear, closing deal hurdles, getting commitment

Our Experts

Elena Voytsekhovskaya

Elena Voytsekhovskaya

Head of Learning, Kaspersky

Oleg Bondarenko

Oleg Bondarenko

Sales programs Development manager

Svetlana Dryagina

Svetlana Dryagina

Sales programs Development manager

Education Programm

  • Discover your consultative sales skills and learn how to craft successful decisions and agreements that achieve positive results for all parties;
  • Maximize value and minimize risk in your negotiations;
  • Win, not by defeating the other side, but by winning them over

You can also get acquainted with a more detailed course program

Course results

  • Certificate

Training Request

The course is held in group format for companies and universities. If you would like us to run a course for your students or employees, please fill out the short form and we will contact you without fail